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How One Page Became a Brand Magnet

One Small Landing Page, One Big Impact

“How Arrived Works” is the landing page that introduces potential users to the Arrived platform. It’s where first impressions happen. And when we looked at it, we realized… it wasn’t exactly making an impression.

 

Sure, the content was solid. But the page wasn’t being discovered, people weren’t sticking around, and conversions weren’t where they could be. Basically, the page was underperforming, and we saw an opportunity to fix that — the right way.

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The Challenge: Good Content, Low Impact

Here’s the reality in numbers:

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  • Monthly page views ranged from 55 to 238 — not terrible, but not enough for a key product page.

  • Backlinks were minimal, hovering between 2 and 6 referring domains, so search engines weren’t seeing it as an authority.

  • The estimated value of organic traffic stayed low, from $66 to $291 in Oct 2023, showing that the page wasn’t bringing meaningful reach.

  • Keywords in top positions were stagnant: 71–82 keywords in positions 1–4.
     

In short: the page had good information, but people weren’t finding it, and it wasn’t easy to engage with. We needed to fix both visibility and experience.

Our Approach: Thinking Beyond Tweaks

We didn’t just slap on a new graphic or tweak a headline. We looked at the page as a system — a hub that needed to attract attention, guide users, and convert them.

Optimizing for Discovery

We started with organic search because a page can’t perform if people can’t find it. That meant updating keywords, meta titles, and on-page SEO so the page would appear when potential users searched for Arrived or related terms.

 

Even small tweaks, like refining headings and subheads, helped search engines understand the page and show it to the right audience.

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Making the Page Easy to Scan

We know people don’t read online the way they read a book — they scan for what matters. To help users find what they were looking for quickly, we:

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  • Added jump links at the top, so visitors could skip to the section they cared about.

  • Broke content into clear, digestible sections with informative subheads.

 

The result? Users could get the answers they wanted without feeling overwhelmed, which keeps them on the page longer and more likely to convert.

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Guiding Attention With Visuals

Visuals are more than decoration. We redesigned graphics and added graphic-led CTAs to naturally draw the eye toward key actions — like signing up or learning more. This made important information and next steps obvious without being pushy.

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Restructuring Content Around User Goals

We reorganized the page so the flow matches how people think:

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  1. Understand how Arrived works.

  2. See credibility.

  3. Take action.

 

By prioritizing user goals over our internal messaging, the page became easier to read and more persuasive without adding extra copy.

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Conversion-Focused Enhancements

Finally, every tweak was designed to help people take action naturally. From subhead clarity to section order to graphic cues, each decision nudged visitors toward conversion while keeping the experience smooth.

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The Numbers That Tell the Story

Unique Page Views
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Backlinks
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Organic Traffic Value 
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Optimizing one page delivered outsized impact across every key metric:

 

  • Page views up 3× — traffic jumped from 238 to 738 visits per month.

  • Backlinks up 6× — referring domains grew from 5 to 32, signaling real authority.

  • Traffic value up 263% — estimated organic value rose from $291 to $1,057.

  • Keyword visibility up 189% — top-ranking keywords surged from 74 to 214.

 

Big lift, small scope — proof that when every detail on a page works harder, results follow.

The Takeaway

By combining strategy, design, and search optimization, we turned “How Arrived Works” into a traffic-driving, brand-building, high-performing page:

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  • Traffic: 3×+ year-over-year growth

  • Backlinks: 6× growth, signaling authority

  • Organic traffic value: +$750/month

  • Top-position keywords: nearly tripled

 

It’s proof that the right changes (not just more content) can make a huge difference.

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Got 99 Problems, But Marketing Ain’t Gonna Be One.

We get it — you’ve got a million things to juggle, and marketing shouldn’t be another headache. That’s where we come in. We’ll cut through the noise and keep your growth moving.

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